The brief was to envisage the Fluid credit card commercial reflecting the unique tone and attributes the card offers to its customers. We wanted to play on key words taken from the script such as engineered, uniquely advanced and beautifully simple.
We saw the card echoing the aspirations usually reserved for products such as Apple and Audi, we intended on creating a visual animation which showcased the Fluid card in such a way that the viewer came away with the feeling that the card is more than just a credit card, it’s a beautifully crafted product of design, a carefully thought out technological masterpiece designed specifically for them.
Everything from the sharp simplistic edges of the card to the individual moulded letters of the customers name would all be considered and engineered to deliver simply the best credit card on the market today.
I’ve worked on the motion graphics on the back of the card and on the first two shots as well as on the 3d lights.
Agency – Media Ingenuity Director – Dan Andrew Post Production – The Studio London – C4D / Realflow / Nuke / Smoke
So, the whole world thought to have witnessed to a olympic rings failure, during the Sochi opening cerimony. Guess what, the whole world didn’t know the new discipline! The Bear-Ski-Jumping-Closing-Ring sport is about to begin!
Starting from some A4 paper sheets, I’ve created the rips that I wanted, scanned them at high resolution and then I used these rips on the maps. I’ve been careful to follow the required borders, trying not to lose the nice details that the paper naturally has. In Cinema 4d then I’ve overlaid the maps and applied the required distortion, to create the rips. The mattes had to match precisely so you couldn’t see the rips at the beginning of the shot. On shot 1 and shot 2 the globe had to be glossy. I’ve used three different hdri maps to get to the required look. I’ve done the compositing in After Effects, where I’ve added the particles of the torn paper. The final grade has been done in Resolve by Dan Moran. Director: Natasha Brinsden
The Studio worked with Ceri Payne at Discovery on his latest Christmas ident for TLC. The idea was simple and involved having Christmas lights hanging in a snow covered wood. The team modelled CG lights and some trees along with digital matte projections of woods and snow covered forests to create the scene. The Studio had 5 days to complete the whole project. Merry Christmas!
I’ve done all the 3d, modelled the trees, the logo signs, the light bulbs and their animations. Because of the tight deadline, I opted not to use any Global Illumination or external render engines: all has been done with 3 lights per shot, to fake the light bounces as well. For the enshot I used a bit of Subsurface Scattering to give the idea of lights behind the semitransparent plastic of the TLC logo.
For Animal Planet rebrand we worked really close with the director, David Bez. Following his directions, I’ve done a bespoke logo in Cinema 4d for each shot, matching its lights. The different passes (specular, reflection, shadow, ambient occlusion and diffuse) helped us in the compositing stage. We had to deal with a lot of different shots, and each one had a unique way to solve the idea. One of the funniest jobs I’ve ever done! Client: Discovery Channel Director: David Bez Post-Production: Guillaume Weiss / Nicola Gastaldi / Nicola Destefanis @ Smoke&Mirrors Grade: Dan Moran @ Smoke&Mirrors
The Studio @ Smoke and Mirrors managed to produce this amusing little promo in no less than 4 days for the Animal Planet team over at Discovery. Working with director Ray Dunlop, I managed to model, rig and animate dozens of little bacteria monsters to populate this disco inferno belly where they all hang out and party! Director: Ray Dunlop Compositing: Dan Andrew, Guillaume Weiss 3D: Nicola Gastaldi
For this project we worked directly with MBNA to produce and create this TVC spot. We came up with the concept and creative, and then worked alongside our in house copywriter to produce the script which we then pitched to the client. Once we had won the job, with the direction of Dan Andrew, I started developing the idea into a moving animation. This proved to be technically challenging due to the sheer amount of cards that needed to be animated and triggered by each other in order to build our world of credit cards. Everything had to be scripted carefully to work together not to mention how big our scene became as we added and animated more and more card structures. The entire production took a little over 4 weeks to finish, with a synchronized print campaign to follow up the TVC led by our creative upon launch. This ad has been broadcasted over all the UK channels in August 2013. This commercial has been featured as “Best of the month” on Televisual magazine and website. We have been interviewed on Cinema 4D’s Maxon website! Director: Dan Andrew 2D Operations: Dan Andrew 3D Operations: Nicola Gastaldi Producer: Johnny Fairburn Colourist: Mark Horrobin
Today Smoke & Mirrors launched a lovely baking competition! I love cooking and I’ve made onions focaccia, butternut squash sweet bread and apricot and almond cakes. Just for a laugh, I’ve also done this video, to show off some motion graphics moves along with the cooking! Hope you like it! All done in After Effects in a couple of hours. Music: Vondors – Look in the mirror.
I’ve modeled and textured the package in Cinema 4d, using pose-morph to animate it. Everything is modeled low poly and subdivided nicely in final render. I’ve rendered all the required passes for the final compositing in Flame. Done in one day.